If you want to stop spending hours thinking about what to post on your professional social networks and have an easy-to-implement plan, learn how to optimise your content creation with the help of artificial intelligence.
In this article, I tell you how you can improve your productivity, increase your authority and stop going like a headless chicken with your content on instagram. In other words, the step-by-step for an AI content plan.
The time you can gain to focus on your business will depend on several factors, however, it can be estimated that artificial intelligence can help you save between 30% and 50% of the time you spend on social networks, according to some experts. [1]
I know firsthand what it means to have profiles on every social network that comes up, to create content, to make it quality, valuable, shareable. Then editing it, publishing it and responding to the community and keeping my business afloat. It all adds up to a very overwhelming task. Even more so if you are a specialist in anything other than marketing. That's why you need support. It's not just one person's job.
If you are wondering how it can benefit you and your business, here are the 3 ways in which implementing this tool in my day-to-day life is helping me today:
Develop appropriate and adapted messages for each platform.
Artificial intelligence can help me adapt the tone, style and format of posts to the characteristics and preferences I have on each social network.
Because it's not the same how I talk on Pinterest - a bit more keyword-based - as how I write on Instagram - a more relatable tone.
I think directly in Bing Chat, ChatGPT or Google Bard itself.
Save time managing social networks.
There are tools that automate or reduce the steps to finish some of the most repetitive and tedious tasks that consume most of my time, such as scheduling posts, replying to comments, moderating messages or analysing results. For that I use Metricool and the Meta Business Suite itself.
Increase my creativity.
Ideas don't always come when we want them to. I use Notion not only to centralise and digitise the basic material of my publications, but I can also organise them, complement them, add references, links or whatever I can think of to manage this content.
I also use AnswerThePublic tools as a source of inspiration and keywords.
Now if your goal is to spend your time on the fundamentals, from accompanying your clients, forming partnerships or selling your services, chances are that neither your time nor your energy outside working hours is going to be spent on social media.
It's exhausting because the results are not immediate. But it is the most profitable investment you can make in the long run.
Whether it's to make a mark with your project or to increase your reach, having an online presence gives you a boost. You'll generate new corporate and personal connections that will eventually turn into revenue.
With a little organisation and cr(IA)tivity, you can build an effective and simple content plan. Tailored to your business and the channel in which you operate.
Because let's be honest and put some numbers to the test, social media is becoming an increasingly important part of the buying decision, not just for your potential customers.
71% of consumers are more likely to make a purchase based on references they have seen on social media. [2]
78% of consumers say corporate posts on social media affect their purchases. [3]
41% of consumers impulse buy an item right after seeing it on social media. [4]
Purchases are becoming less impulsive and more conscious. So, as this new month begins, I'm sharing with you the steps I follow myself to plan corporate content - both my own and for my clients - without getting overwhelmed.
Follow these 5 steps to plan your content for the month in a simple way:
1. I identify the important topics for the month:
It seems obvious, but it needs to be said. The first thing I do is look at the calendar and see what topics my audience might be interested in or affected by based on industry, season, trends or needs. For example, if I have a coaching consultancy for women in America, I can take advantage of the fact that I know my target audience. The demographics: Western type, of Latin descent, and in whatever stage of employment they are in.
I know that the beginning of the year, women's day and holidays are crucial times for them.
Assuming here that as a business owner you already know your potential audience.
If you don't know your audience yet, we will use AI to find them in the next post.
Following on from this, knowing the dates, I write them down because they will be my starting point.
2. I choose three pillars of content:
Once I have the dates I need the important topics of the month. I define a maximum of three pillars of content on which I will base the material. These pillars are very specific categories of certain topics that are related to the niche of my project, my value proposition and the personality of my brand of course.
For example, following the example of the Coach. She defines the following three pillars to frame her content in August: The first would be personal development tips during the holidays, the most exciting stories of her clients so far and her own transformational experiences from the past.
3. I tailor my content to each platform:
Not all social networks are the same or have the same audience. Therefore, I adapt my content to each social network according to the format, tone and the objective I want to achieve.
An example would be for Instagram to choose attractive images, short 15-second videos or reel-trending audios with which I can showcase my services. Following the objective that I want to create more reach.
For LinkedIn I would go for professional articles, infographics and sharing testimonial stories that demonstrate my authority and credibility to build trust and I can measure this by seeing how much my content is shared.
And on YouTube I would go for tutorials, interviews and maybe explicit success stories where I can show the value of my brand. I reaffirm building a following to consolidate a base that I can then sell to.
4. I define the objectives of each publication:
We have defined the objectives I want to achieve, which is: increase sales, reach, followers or engagement. But each publication has its own objective that it wants to achieve so that I can measure that what I am doing is on the right track.
So before I publish my content, I ask myself two questions:
What do I want to say?
What do I want to achieve with this publication?
If my goal is any, for example:
Generate traffic to my own website,
Increase contacts for my mailing list,
Close sales for my business,
Get my audience to share my message
To mention a few very superficially.
Depending on the objective I have, I use a single call to action. A phrase that fits the context and invites the audience to take the next step.
Translated it would look something like this:
If I want to generate traffic to my website from Instagram, I leave the link on my profile, in my stories in the highlights, and mention "more information you can find on my website".
If I want to increase contacts for my mailing list, I offer a discount, a downloadable file or some kind of free benefit in exchange for people giving me their email. I have to have a form, or direct messages enabled in order to collect that information.
If I want to close sales for my business, I promote a bonus, a discount code or a limited time offer, which they can make effective through a purchasing platform, such as my own website on wix or for example with Stripe.
If I want people to share my message, I write it in a simple, empathetic and powerful way so that someone else can relate to it. The simplest way is with a meme. We can always laugh at our own situations and thus look empathetic by laughing at our own pain, so to speak. This way you are the victim of what the humour would be and you are connecting with the pains of your objective audience.
5. I organise the monthly content plan:
Finally, I land all those ideas that have emerged so far in a monthly content plan, either in a template - say from ecxel in drive - or an editable calendar - for example in notion, or in a diary. The preference is for it to be digital. Where I can see what I'm going to post each day on each social network. Because chances are you're not only on instagram, you're also on Facebook, Pinterest, YouTube, TikTok and Linkedin. So I need a place to find both visual and textual material to go with each piece I've created. This helps me to have a global vision of my strategy and to avoid stress and improvisation.
Don't get me wrong, improvisation is good when it's something that affects me temporarily. As happened a few years ago with the pandemic. You had to improvise. But in any case, the plan helps us to have a guide and to get that thought out of our heads: "I don't know what to publish".
I use tools like Google Calendar, Docs, Trello, Metricool, Click-Up and Notion to create my content plan. Not all of them at the same time. I'll mention the ones I've already tried. And it always depends on the type of client and the account you are managing. There are some that require a bit more difficulty, more depth and the content is a bit more complex, for which I use Click-Up or Metricool. For simpler accounts, I have learned to use Notion, Google Docs and even Google Calendar.
The fundamental thing at this point has been to have it in a place where I can access it from different devices. From the phone, from the computer, that I can share it. The other person who works with me also has access and the idea is that nothing escapes me.
Make a monthly content plan does not have to be so complicated or tedious. The hard part comes later. Nah just kidding. Everything with patience, dedication and practice becomes more friendly. But I know you're here because you want to know when I use artificial intelligence to complement this whole process.
THE ANSWER TO THE MILLIONTH QUESTION of:
How do I use artificial intelligence to make my monthly content plan?
It varies depending on the stage I am in. In other words, artificial intelligence is a powerful tool that makes it easier for me to generate and organise my content plan.
How do I use it to optimise my time and creativity?
First of all, I can start searching and researching the important topics of the month, for which I use Bing, which gives me relevant and up-to-date results when I am connected to the internet. And now I can also use google's Bard. So I can find the different sources, websites, images, news and even FAQs. This helps me to have a broad and diverse view of what interests or affects my audience.
To generate content ideas for each editorial pillar, I use a graphic art generator like Canva. It creates original and attractive images from a promt (the instructions I give it). For example, if I want to get content about personal development tips, I can ask it to generate an image with the text "5 habits that will change your life" of a woman doing sport. This way I can get inspired and visualise my content before I plan it.
To adapt and improve my content to each social network, I use several text editors such as Grammarly or LanguageTool, even Deepl itself, which help me to correct and polish my writing according to the format, tone and objective I want to achieve. If I am writing in Spanish, I use Lorca Editores' service a lot. For example, if I want to write a professional article for LinkedIn, he suggests I use formal, clear and precise language, if not he checks my grammar or if I have repeated myself. This way I can make sure that my content is appropriate and effective for each platform. And save me from spelling, diction and grammar mistakes.
To define and measure the objectives of each publication, I use the Google Analytics data analyser, which allows me to see the impact and performance of my content in terms of traffic, leads, sales, loyalty and engagement. For example, if I want to see how many people have visited my website from Instagram, it shows me a detailed report with the statistics. So I can evaluate whether I am achieving my goals and make decisions based on the data.
If I am not yet at the point where I have a website. I can analyse from the same Metricool or instagram stats if my content is converting towards the goals I have set for myself. Artificial intelligence doesn't just mean external tools. It means learning to use the tools that each social network is making available so that we can learn to use them and implement them.
Finally, to organise and schedule my content plan, I use Notion's project management. It allows me not only to create an editable calendar to see what I can publish each day, but also to set steps where I can see what I am going to publish each day on each social network. In addition, I can assign tasks, set deadlines, receive reminders, have a global vision, avoid stress and also within Notion itself is where I have my base of ideas.
I have like a database but only with ideas. Random phrases that I remember when I'm walking around. That's why it's important for me in the content creation process to have access to all this information at all times. That it's multi-device. Because if I'm walking I remember it and I write it on my phone. Then when I come to sit down for the month's planning I already have a starting point that I've worked on. Because creativity is not something that you just sit down and it just comes out. You have to practice it, you have to organise it and have organised logistics.
It works for many people to have a notebook with them at all times, to write things down. The advantage of being digital is that you can search for it within your own content with keywords that are useful to you, what you remember or the topic.
As you can see, artificial intelligence is an ally that makes life easier. For me as a business owner and content creator, with these tools I can save time, improve my quality, increase my productivity. And with this step by step I hope you can generate your own simple content plan that allows you to be active on social networks, connect with your audience without being a headache.
Now if you say: "I'd rather find support from someone else to produce the content plan or to manage the social media", let me be by your side.
If you want to delegate someone else to do it for you, let me be that person.
Or if you want to truly start from scratch, because you have no idea, because you don't know where you're going, let me guide you along the way.
For any of the three options, I am on the other side and I offer you to have a virtual coffee, my treat. Book it by following this link:
Hasta entonces,
Buen viento y buena mar.
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The references of this article can be found below this text.
We'll hear from you next time.
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Referencias
[1] Kanwal, Vipin (2023): Inteligencia artificial y éxito de social media marketing, Blog Español | Simplified, [en lÃnea] [https://simplified.com/es-blog/publicacion-en-redes-sociales/exito-de-marketing-en-redes-sociales/#:~:text=La aplicación de inteligencia artificial en el social,Reedición de contenidos ... 4 Rastreo analÃtico .](https://simplified.com/es-blog/publicacion-en-redes-sociales/exito-de-marketing-en-redes-sociales/#:~:text=La aplicación de inteligencia artificial en el social,Reedición de contenidos ... 4 Rastreo analÃtico ) (01.08.2023)
[2] Zendesk (2023): ¿Cuál es la importancia de las redes sociales en las ventas? 5 beneficios, Zendesk MX, [en lÃnea] https://www.zendesk.com.mx/blog/importancia-redes-sociales-ventas/ (01.08.2023)
[3] Topic Flower (2021): ¿Cómo influyen las redes sociales en los procesos de compras? - Topicflower BLOG, Topicflower BLOG, [en lÃnea] [https://topicflower.com/blog/como-influyen-las-redes-sociales-en-los-procesos-de-compras/.](https://topicflower.com/blog/como-influyen-las-redes-sociales-en-los-procesos-de-compras/) (01.08.2023)
[4] Influencity (2015): ¿Cómo influeyen las redes sociales para comprar? - Influencity, Influencity Blog, [en lÃnea] [https://influencity.com/blog/es/crees-que-las-redes-sociales-influyen-cuando-vas-comprar.](https://influencity.com/blog/es/crees-que-las-redes-sociales-influyen-cuando-vas-comprar) (01.08.2023)